100 % of all public donations through the Legends programme will be forwarded to the New Zealand Sport Fishing Council (NZSFC) and used in the advocacy, research and education work streams. Collectively these initiatives are designed to achieve abundant fisheries and meaningful fishing experiences for the public.
In 2012 the NZSFC established LegaSea as its public outreach and fundraising entity. Initially 66% of funds were transferred to the Council and 34% retained for establishment and operating costs. Nowadays, LegaSea’s operating costs are met by private donors and business sponsors.