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FREE FISH HEADS is a new innovation aimed at getting Kiwis to maximise what they catch.

Instead of whipping off the fillets and dumping the rest, people can now share the heads and frames with others who welcome the succulent bits of meat tucked in amongst the bones.

LegaSea and Matt Watson are supporting this initiative as it maximises use of the fish we take, reduces the chance of offensive leftovers being washed up on local beaches, and enables generosity between people who would not normally share kaimoana.

all black free fish heads

All Blacks into Free Fish Heads

Even some of the All Blacks are into Free Fish Heads.

Check out this short video of Richard Kahui, Rene Ranger and other All Blacks having fish heads for dinner.


Matt Watson's views

Matt Watson understands that people who don't want their fish heads often don't know the people that would welcome a feed of fresh heads & frames.

"That's why the website has been established, to bring Kiwis together, make people happy and reduce waste."

Free Fish Heads is meaningful conservation, positive utilisation and EDUCATION in action.

How it works - video

Check out how it works, on this video at

free fish heads interview

Sharing the joy - on National Radio

Fish heads have never been talked about on National Radio, but this interview with Matt Watson, Neha Hakaraia and Hugh Shields highlights the success of the Free Fish Heads initiative.

People from Northland to the South Island are enjoying the gift of fish heads & frames, and the opportunity to share their unwanted catch with others in their community.

Click on the image to hear the interview with Matt Watson, Neha Hakaraia and Hugh Shields.


Free Fish Heads - in action!

TV3 were at Otara Market in mid December to catch the action as Matt Watson & the team signed up enthusiastic recipients of fresh, Free Fish Heads. Watch the TV3 news item of Matt Watson.


Some positive outcomes


A family that receives a bin full of heads & frames may have enough kaimoana to last them a week. So each extra meal gained from utilising all the fish reduces the need to take more from the sea.


By gifting, rather than dumping fish you are conserving fish for future generations of Kiwis.

Matt reckons, "most people who don't want the heads will never be convinced of the joys of picking at a fish frame or sucking on a fish eye. However, there are thousands of Kiwis who would gladly take fresh fish heads & frames and feast on the sweet meat".

Watch this video of an All Black dinner of smoke fish heads at the classy Eagles Nest in the Bay of Island.


The Free Fish Heads crew hit the Otara Market just before Xmas and received overwhelming support for the initiative.

People who wanted fish heads were really excited about this program.

What's more, they couldn't believe it was free!

All who signed up to receive FreeFishHeads agreed it was a simple & effective way to minimise waste.

It's also a great way to introduce people to the pleasures of eating the whole fish.

As a society we are becoming increasingly aware of the need to conserve our natural resources.

Click on image to see larger pic.

free fish heads crew otara

Happy crew after a day at Otara Market, Manukau.


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